KPIs

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One lawn size, one Difficulty, one discount. Retention and what it costs to get a customer stay with these. Labor overhead and the base fee stay in Settings.

Programs To Compare

Pick up to 3. This is saved, and the comparison, margins, and capacity all use it.

Program Comparison

10,000 ft² Difficulty 1 Discount 0.0%
$480.00 Essential Lawn - 5 Visit $40.00 / month
$660.00 Signature Lawn - 7 Visit $55.00 / month
$840.00 Premier Lawn - 9 Visit $70.00 / month
Essential Lawn - 5 VisitSignature Lawn - 7 VisitPremier Lawn - 9 Visit
$0$235$470$706$941YearlyChemicalOverheadGross
Metric Essential Lawn - 5 VisitSignature Lawn - 7 VisitPremier Lawn - 9 Visit
Yearly billed $480.00 $660.00 $840.00
Monthly $40.00 $55.00 $70.00
Gross Profit $403.61 $553.67 $704.04
Gross Margin 84.1% 83.9% 83.8%
Chemical $2.30 $2.60 $2.60
Labor overhead $74.09 $103.73 $133.36
Billable hours 2.47 3.46 4.45
Revenue / hour $194.36 $190.89 $188.96
Revenue / 1,000 ft² $48.00 $66.00 $84.00
CAC payback (months) 4 3 3

Margin By Turf Size

Same discount and Difficulty. The trip cost stays fixed, so small lawns make less.MoreLess
What It Does
Shows margin for each lawn size.
What It Changes
Read only. The trip cost stays fixed, so small lawns make less.
How to Use
  1. Find the size where margin drops.
  2. Raise the visit fee or minimum.
  3. Look again.
Help Article
Essential Lawn - 5 VisitSignature Lawn - 7 VisitPremier Lawn - 9 Visit
0%24%48%73%97%10k20k1 acre65k2 acres
Turf Size Essential Lawn - 5 VisitSignature Lawn - 7 VisitPremier Lawn - 9 Visit
10k 84.1% 83.9% 83.8%
20k 79.6% 79.4% 79.4%
1 acre 73.1% 74.4% 75.6%
65k 72.7% 73.8% 74.8%
2 acres 72.4% 73.4% 74.3%

Capacity

How many customers your crew can serve at your hours, stop size and season.MoreLess
What It Does
Works out services a day, max customers and season gross profit.
What It Changes
Read only. Change the numbers in the boxes to try other cases.
How to Use
  1. Type hours a day, days a week and season months.
  2. Read Max Customers.
  3. Compare with the customers you have.
Help Article

10 hours a day, 5 days a week, 8 month season. A stop at this size is 29.6 minutes, about 20 services a day. Customer life is about 5.6 years at this retention.

Max Customers

Essential Lawn - 5 Visit 693
Signature Lawn - 7 Visit 495
Premier Lawn - 9 Visit 385

Season Gross Profit

Essential Lawn - 5 Visit $279.7k
Signature Lawn - 7 Visit $274.1k
Premier Lawn - 9 Visit $271.1k
Essential Lawn - 5 VisitSignature Lawn - 7 VisitPremier Lawn - 9 Visit
Visits / customer 579
Weeks between visits 6.9 5.0 3.9
Max customers 693 495 385
Season revenue $332,640.00 $326,700.00 $323,400.00
Season gross profit $279,701.10 $274,068.00 $271,054.00
Quick Calc

Type a rate, mix or unit question, or tap an example.